Alexandrion Group: Romania's awakening giant
05 February, 2019
Diageo and Pernod Ricard are some of the biggest beverage companies in the world. But now there is a new player positioning itself for serious international growth. Shay Waterworth flew to Romania to pay them a visit.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
